Jennifer Walling, sat down with the team at MAPAI Partners to talk all things creator rights, and why the world needs stronger tools for protecting image integrity.

A Beeple robot dog “pooped” me an NFT at Art Basel. I used it to show what Metapyxl does best: binding provenance, rights, and buy info to the image itself so the artwork carries its own truth wherever it travels online.

Out of thousands of applicants, Metapyxl was chosen for TechCrunch’s Startup Battlefield 200—but the real story is why: image rights have to become native to digital files, not bolted on after the fact. In this post I dig into how we’re embedding rights, attribution, and monetization directly into images so creators, brands, and platforms can finally trust and get paid for their media wherever it travels.

Attention is valuable. But protecting and monetizing that attention-that’s where the future lies. Metapyxl makes that future possible.

When a joke can move $2M in minutes, it’s clear that hype still outruns the law. From Beeple’s Nakamigos prank to Bored Ape court battles, here’s what NFTs can teach us about AI content rights and why provenance is the only way to build trust.

What Is DRM and Why It Matters for Creators in 2025

Metadata is the ‘data brain’ of AI.

METAPYXL™ has joined NVIDIA Inception, a program that nurtures startups revolutionizing industries with technological advancements.

Building Trust in the Future of AI: Metapyxl’s Contribution to the Washington AI Network Event

REDEFINING DIGITAL RIGHTS: HOW TO ADDRESS THE CHALLENGES OF CONTENT PROTECTION

Licensing the Future: METAPYXL™ and the New Rules of Digital Control

Announcing Our Partnership with Tribe Photo Magazine

Protecting stories. Empowering creators.

A new era of digital rights protection for visual storytellers.

METAPYXL Joins the C2PA to Help Creators Protect Their Work

How Metapyxl Can Help Combat Watermark Removal by AI

METAPYXL™ is making waves in the digital rights management space.

Angela Cappetta's Glendalis captures the life of a youngest daughter of a Puerto Rican family in an unfiltered portrayal of family life and rites of passage in pre-gentrified Lower East Side

Discover how these cutting-edge tools are helping creators and businesses secure their assets and maximize revenue streams in an increasingly complex digital landscape.

This article breaks down the essentials of staying compliant, covering common pitfalls, the importance of DMCA takedowns, and best practices for protecting your digital assets in a rapidly evolving legal landscape.

Learn key strategies for maximizing content value, from implementing invisible watermarks to leveraging data-driven insights for licensing decisions, to help creators and businesses unlock their full potential.