METAPYXL™ Selected for TechCrunch’s Startup Battlefield 200 - and why image rights must be native

Written By Tiffany Walling McGarity

An image goes viral. The credits don’t. Somewhere between share #1 and share #10, ownership blurs, licensing disappears, and monetization stalls. That’s the gap METAPYXL was built to close and why being selected for TechCrunch’s Startup Battlefield 200 matters to us.

We’ll be exhibiting at TechCrunch Disrupt 2025 in San Francisco, October 27–29.

What’s broken (and why now)

  • Attribution vaporizes in the wild. When credits and terms don’t travel with files, creators and brands lose revenue and control.

  • Proof is hard. Screenshots, resizes, and light edits break traditional watermarking and strip metadata.

  • AI accelerates ambiguity. As synthetic and edited media multiply, audiences, platforms, and advertisers need verifiable provenance.

What’s new

METAPYXL makes rights, attribution, and revenue native to the image itself—portable across the open web and detectable at a glance.

  • Embedded licensing & attribution that travels with every asset

  • Forensic (invisible) watermarking that survives edits and screenshots

  • Lens : our browser extension for instant provenance and permissions

  • Real‑time tracking & analytics for usage, reach, and revenue

  • C2PA‑aligned provenance to interoperate with emerging authenticity standards

Why this is different

Instead of relying on platform‑by‑platform controls, METAPYXL attaches governance to the asset, not just the endpoint. That means a campaign image can be discovered, verified, licensed, and measured wherever it appears without slowing creative workflows.

“The next era of media requires trust that’s portable,” said Tiffany Walling McGarity, co‑founder of METAPYXL. “We’re making ownership, permissions, and monetization native so images can earn and be trusted across the web.”

See METAPYXL at Disrupt (Oct 27–29)

We’ll be on the Startup Battlefield 200 floor demoing:

  • One‑click licensing and purchase links directly from protected images

  • Forensic watermarking and automated enforcement workflows

  • Lens for instant provenance inside your browser

  • API integrations for DAMs, agencies, and marketplaces

If you’re a creator, brand, or platform, we’d love to show how image provenance, licensing, and payouts become a feature of your stack.

Proud community & partners

Proud Tampa Bay Wave alum. Thank you to NEC X for the continued support and collaboration, building with us to make trustworthy, monetizable images standard on the web.

Meet us at Disrupt

Book time: tiffany@metapyxl.com | jennifer@metapyxl.com
Learn more: https://www.metapyxl.com

Tiffany Walling McGarity
Next

Why Recognition Matters (and What We’re Building Next at Metapyxl)